As 2023 settles in, and the state of the U.S. economy remains anything but predictable, marketers and brand managers are searching for safety and reliability with their media investments. Which media are showing positive returns in the wake of fluctuating CPMs and fickle consumer spending?
Big Chalk, a Chicago-based analytics firm, has compiled marketing mix model results across a variety of consumer-facing brands and across several consumer industries to deliver ROI benchmarks for typical marketing channels. The results are sometimes unexpected.
