Explore Insights on How Economic Shifts Are Shaping Holiday Spending and the Latest Trade-Off Consumer Trends
Broadly speaking, U.S. households are financially healthier than they were at the beginning of 2024. But will this translate into higher holiday spending? For brands and retailers serving higher income brackets, this holiday season may be a gift – but for brands and retailers serving the Trade-Off Consumer, it may look more like a lump of coal.
Download the infographic to learn:
Insight into the evolution of the Trade-Off Consumer segment – those actively reducing spending across at least four of the seven macro-economic categories tracked by Big Chalk.
How holiday spending sentiment varies by category.
Which types of holiday activities are expected to increase.
Whether out-of-home restaurant consumption will recover this holiday season.
Key differences between Trade-Off Consumers and Non-Trade-Off Consumers in holiday spending cuts.
