As Part One of our Revisiting the Trade-Off Consumer research report showed, the macroeconomic landscape for consumers is just as murky in Q4 as it was in Q2 of 2024. While paychecks are increasing and inflation is generally decreasing, the percentage of consumers making tougher household budgeting choices has also increased.

Part Two of Revisiting the Trade-Off Consumer dives deeper into continued shifts in dining-out habits and grocery spending. This edition reports how consumers are making tactical decisions to stretch their budgets across specific CPG categories.

Download the white paper to discover:

• Household penetration, purchase frequency, and changes in trade-off tactics for select consumer product categories and brands.
• Tendencies toward private-label trade-downs by category.
• Pack size trends: smaller pack sizes vs. value packs offering price-for-volume discounts.
• Big Chalk's projections for dining-out versus grocery spending in early 2025.